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French scientist claims bras make breasts sag

A new study by a French scientist claiming that bras "are not needed" is causing controversy on the web.

Professor Jean-Denis Rouillon, a sports scientist from the University of Franche-Comte in Besancon, spent 15 years studying 330 French women with varying bust sizes. He claims that from his research, wearing bra's may be doing harm to women's figures.

Proffesor Rouillon's study consisted of the scientist instructing the women to not wear a bra for a specific amount of time, spanning from a few months to several years. Throughout the trial, Rouillon took bust measurements using callipers and a slide rule.

Supplier of the month- April

Superbra- By Panache

This season’s Superbra collection has an injection of glamour and sophistication with themes of grandeur inspired by Art Nouveau and a rich colour palette. Trusted styles and shapes and re-coloured for the season for romantic and feminine pieces across the collection, with new styles adding a fresh look from a D-K cup.

Panache Sport

The popular Panache Sports Bra will be available in multiple basic and fashion colours Black returns as a popular gym room staple, and purple and red for an on trend fashion choice that retains its original features for perfect functionality. A new sports thong and updated brief has also been added to the collection, made from soft, breathable, lightweight micro-fibre and sports mesh.

Hello Blossom.

Blooming Beautiful ‘Blossom’ is the biggest innovation in maternity and nursing bras for several years. Flexible, stylish and oh-so comfy- designed to fit and support mum all the way through pregnancy and breastfeeding. 

 'Blossom' is available in sizes 32-40 in three cup fittings to ensure a perfect fit for every body: C/D/DD E/F/FF G/GG/H 41%Viscose 35%Polyamide, 21% Cotton, 3% Elastane.

High Waisted Panties!

Lingerie World -High Waisted Panties! 

Within the world of lingerie is an abundance of shapes, sizes terms and conditions just like any other industry there is always something new to try , adapt and learn.

Over the past five years of being in the industry bras 2u (formerly 2nd skin lingerie) have learnt the likes and dislikes of all women, despite their shape size or tastes.

One recurring theme, though is the 'big pant' discussion. Thongs are walking their way off the catwalk and curve enhancing body shaping, Bridget jones esque pants are in bigger than ever. The silhouette shape is what women want, better comfort and let’s face it they flatter your body in all the right places- women were designed with curves , love handles and perky bottoms, it's only appropriate that we pay homage to these beautiful features with the high waisted brief.

Royce's Year!

2013 is proving an exciting year for Royce Lingerie, with the introduction of five fabulous new products across their ranges of Comfort, Nursing, Care and Missy bras - as always Royce have listened to customer feedback and suggestions from their customers and have worked hard to make sure these gorgeous new styles look and feel better than ever.



Beautiful styles from non wired specialists Royce. Their collection of gorgeous, sensual non wired bras is quickly dispelling the myth that wire free lingerie can’t be just as sexy and supportive as its underwired counterparts.


   

Bra Lady's Diary 1.

Oopsy! - We forgot to keep you all updated with the Bra Ladies diary! 

The Boss, other wise know as Big Bra Lady has many tales to tell, from the fitting room to after dinner speaking, fundraising and just enjoying life.  We thought it would be fun to track what she gets up to so have asked her for a few thoughts throughout the week.

All customers are safe from identification and humiliation - unless you want your 15minutes of fame!

Watch out for some fun and laughter......